the sezoning method

how real brands are built

The only brand course that helps you build it all, from naming to launch.

From idea to identity, structure to strategy, this is the course for founders who want to build something properly. No fluff, no guesswork. Just a clear, step-by-step method designed to take your brand from concept to launch.

The SEZONING Method is a self-paced brand-building course for early-stage founders, creatives, and product-makers who want to turn an idea into a fully formed, launch-ready business.

It was created from real experience, not theory. After years of developing brand names, concepts, and strategic direction for businesses, SEZONING’s founder built this course to bring that same creative process to anyone just starting out.

Because not everyone can afford 1:1 brand support, but everyone deserves the tools to build something great.

Whether you’re starting from scratch or circling an idea you're finally ready to commit to, this course takes you through every step: from naming, messaging, and business structure to sourcing, setup, and launch.

No generic advice. No filler. Just clear, actionable direction.

What is the sezoning method?

What You’ll Learn: inside the course

Each section is designed to build upon the last, so by the time you finish, you’ll have more than a name and logo. You’ll have a brand that actually makes sense.

Concept & Identity

  • Develop your brand concept

  • Define your audience + positioning

  • Conduct market research to validate your idea

  • Build your brand story

  • Create a tone of voice + brand personality

  • Build your messaging pillars

Define what your brand is, how it sounds, and who it’s for.

Brand Foundations

  • Clarify your mission + long-term vision

  • Self-employed vs. limited company

  • Register your business (UK-specific guidance)

  • Secure your domain

  • Build your first business plan (lean format)

  • Intro to financial basics: setting a simple budget, start-up costs, cash flow awareness

  • Lay the groundwork for growth

Set up the business structure that supports your brand.

  • Build a clear, cohesive offer

  • Map the customer journey

  • Set confident, sustainable pricing

  • Create value from the start

Design your product or service suite with purpose.

offer building

setup, sourcing + tools

  • Choose the right website platform (Shopify vs. Squarespace)

  • Structure your site + write your copy

  • Sourcing guidance (for product brands)

  • Packaging tips + supplier checklists

  • Tools, templates, and brand systems

Turn your strategy into something tangible.

launch + promotion

  • Plan your brand strategy

  • Build pre-launch buzz

  • Basics of DIY PR

  • Get referral for trusted designers, web +PR providers

Take your brand public, with clarity and confidence.

What you’ll get

  • A full brand-building system you can work through at your own pace

  • Worksheets for naming, messaging, offer clarity

  • Access to the Founders with Flavour private Facebook group

  • Discount on future SEZONING services

  • Mostly text-based with downloadable planning templates + tools

  • Lifetime access

  • First-time founders who want to get it right

  • Creatives launching something new

  • Side hustlers ready to go full-time

  • Anyone overwhelmed by where to begin

Who It’s For

investment

£395 one-time payment
Includes lifetime access + all future updates

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